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Why is it important to carry out a deep conditioning treatment on my hair regularly?

Hair experts recommend you carry out a deep conditioning treatment on your hair once a week to keep your hair in optimum condition. You may not know this, but as we age our hair loses moisture. Swimming in chlorine pools and saltwater also dry and damage your hair. However the most abuse your hair will recieve is from heat-styling tools such as straighteners, blow dryers and chemical colouring.

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